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Vision, Mission and Values

GBN Vision (What do we want to become, look like in the future?)

A global network sharing best practice knowledge to help public and private organisations achieve performance improvement.

GBN Mission (Who are we, what do we do, for whom and why?)

A network of benchmarking competency centres, which promotes and applies that knowledge, enhances its communication, offers expert support, establishes ethical and protocol expectations, for Affiliates and their members, to demonstrate significant business results.

GBN Values (What do we believe in, want members do abide by?)

  • Professionalism - as evidenced by handling all relations between GBN members in a professional way equally like relations to our members and customers.

  • Working Together – as evidenced by a willingness to share and assist other members, participation in team or group activities and projects as appropriate and attendance at the annual meeting.

  • Excellence – as evidenced by developing expertise in benchmarking, leading or managing benchmarking activities and promoting the role of benchmarking in performance improvement.

  • Ethical Behaviour – as evidenced by following the Benchmarking Code of Conduct and respect for confidentiality.


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